https://terslab.com/blog/Field notes from TersLab on websites, SEO, AI search, paid media and analytics. Practical guides written by the team that does the work every day.enSun, 27 Sep 2026 00:00:00 GMT https://terslab.com/blog/generative-engine-optimization/https://terslab.com/blog/generative-engine-optimization/Sun, 27 Sep 2026 00:00:00 GMTSEO & AIGenerative engine optimization (GEO) is the practice of making a brand easy for AI assistants such as ChatGPT, Gemini and Perplexity to find, understand and cite. It builds on SEO: the site has to be crawlable and rank, and each page has to answer real questions directly with specific, consistent and current information. https://terslab.com/blog/seo-vs-sem/https://terslab.com/blog/seo-vs-sem/Sun, 27 Sep 2026 00:00:00 GMTStrategySEO is the work done to appear in organic search results, without paying per click. SEM is paid advertising on search engines, such as Google Ads. SEO takes months and its results last over time. SEM delivers results in days and stops when the budget runs out. Most businesses get the best return by combining both. https://terslab.com/blog/seo-website-redesign-checklist/https://terslab.com/blog/seo-website-redesign-checklist/Sun, 27 Sep 2026 00:00:00 GMTSEOA redesign keeps its SEO rankings when every old URL redirects with a 301 to its equivalent, the content that already earns visits is preserved and the technical signals are carried over to the new site. The work starts before the design, with a page inventory and a benchmark, and continues for eight weeks after launch.