With over 20 years of experience, Refrioil has established itself as a trusted provider of high-quality lubricants for refrigeration systems, air conditioning, as well as for domestic and automotive applications. Its success is based on a constant commitment to excellence, innovation, and, above all, offering tailor-made solutions to meet the specific needs of each client.
Over the years, Refrioil has become a strategic partner for companies seeking efficient and durable products for their climate control systems. Our goal is to continue strengthening its presence in the B2B market, attract new business partnerships, and reaffirm the trust other companies place in the brand.
Web Design UX/UI (Desktop and Mobile)
We redesigned Refrioil's website to optimize the user experience, ensuring that it is both simple and efficient on both desktop and mobile devices. We wanted businesses visiting the site to quickly access technical product information and see how these products could help improve the efficiency of their operations. Additionally, we uploaded relevant content such as blog articles that address current trends in refrigeration and system maintenance, aiming to provide value to professionals in the industry. Every detail is designed to facilitate business decision-making.
Social Media
Although Refrioil operates in a B2B environment, social media remains an important tool to generate visibility. Optimizing the Instagram and Facebook profiles is key for businesses to learn more about the brand. We publish content that not only highlights products but also showcases practical use cases and specific benefits for businesses that rely on climate control systems.
SEO and Blog
We ensure that Refrioil's website is well-ranked in search results for key terms related to industrial refrigeration and climate control. We post specialized blog articles, such as:
How to optimize the long-term performance of climate control equipment.
Latest trends in industrial refrigeration and market developments.
Guides on which lubricants are suitable for different types of refrigeration systems.
Digital Advertising
To reach the right business audience, we launched targeted advertising campaigns on Instagram and Google Ads. We specifically target profiles of air conditioning system installers, maintenance companies, and other relevant businesses. We also implemented remarketing campaigns to reach those who have already shown interest in our products, ensuring they don’t lose sight of Refrioil during their decision-making process.
Lead Generation and Customer Retention
Lead generation is crucial for Refrioil, which is why we’ve implemented direct contact forms on social media and the website to capture the attention of interested businesses. We also designed a landing page that facilitates the conversion of leads into potential clients. But in addition to acquiring new customers, we continue to focus on retaining current ones by offering valuable content such as videos and practical tips to help improve the performance of their equipment and optimize processes.
Monitoring and Reporting
Continuous monitoring is essential to ensure that the campaigns are producing effective results. We constantly analyze the performance of advertising campaigns, measuring key indicators such as reach, web traffic, and conversions. Each month, we provide a detailed report with results, along with recommendations to optimize strategies, all aimed at helping Refrioil achieve its long-term business goals.
Social Media and Advertising Management
We manage the entire process: from creating visual content that highlights the benefits of Refrioil products to running advertising campaigns on the most relevant platforms. Constant optimization of the website and campaigns ensures that the brand remains top of mind for business decision-makers, maximizing the effectiveness of the investment.
