Local search intent
Coworking in Coral Gables, private offices and meeting rooms: content organized around the place and the space people actually need.
GROU Cowork
From a physical space to a bookable digital product.
GROU Cowork is the cowork side of GROU Coffee + Cowork. GROU already offered an unusually flexible cowork proposition in Coral Gables: focus cabins, dedicated desks, private offices, meeting rooms and catered business meetings.
We designed and developed the booking layer that makes that offer understandable and actionable online, bringing inventory, availability and conversion into one connected experience.
Product strategyBooking UXInterface designResponsive developmentAvailability logicRecurring reservationsMember accessPayment journeyEN / ES experience
The website design
groucowork.com
Built to be found. Ready for AI search.
We connected local SEO and AI positioning with the way people look for a place to work. Clear content about GROU’s spaces, location and booking options gives search engines and AI assistants a consistent foundation for understanding the offer.
Answers before the booking
Service descriptions and frequently asked questions explain how each space works, then connect that information to the next step: booking.
Clarity for AI discovery
Consistent names, location details and clearly structured answers help AI systems interpret what GROU offers and who it is for.
A booking system built from scratch
We built a custom booking system that lets users choose a room, date, time and duration in a few steps, then manage their reservations from their own dashboard. Both previews below are interactive and use sample data.
Booking platform
Confirm time
Interactive preview · sample data
User dashboard
Jon Doe
jon.doe@example.com
ACTIVE PLAN
No active plan
⚙ PROFILE SETTINGS
PROFILE PHOTOProfile photo
Interactive preview · sample data
Upcoming sessions
CURRENT & UPCOMINGNo sessions scheduled.
Booking history
ARCHIVEDNo previous records found.
A digital operating layer built around the way GROU actually works.
GROU
Booking System
Booking System
DiscoverEnter a purpose-built booking environment.
Choose a spaceCompare use case, capacity and price.
Check open slotsSee availability before checkout.
Set durationChoose a start time and length.
Repeat if neededCreate a recurring booking cadence.
Pay & manageComplete payment and return anytime.
Product definition
Mapped the inventory, booking rules, customer decisions and relationship between public web and member experience.
UX architecture
Designed filtering, space comparison, slot selection, recurring patterns and progressive confirmation.
Interface system
Extended GROU's identity into a responsive product with clear states, hierarchy and bilingual controls.
Application development
Implemented the public catalog, availability views, member entry point and payment handoff as one coherent application.
Demand starts before someone opens the booking flow.
We also manage @groucowork and develop cowork-focused editorial content for the GROU Journal—turning spaces, use cases and community moments into discovery paths that lead back to the product.
Search intent, answered in GROU's own voice.
We connected the websites with groucommunity.com and used its blog to give GROU Cowork more visibility, introducing its spaces and guiding readers to the booking platform.
