Blog · TersLab
Notes on digital growth.
Practical marketing guides from the lab on websites, SEO, paid media and data. Written by the team that does the work every day.
Latest · WebsitesShopify vs WordPress: which one fits your business
Shopify vs WordPress for a Miami business: what each one includes, who runs it day to day, SEO, English and Spanish versions, and when to pick each one.
WebsitesBilingual website: how to handle English and Spanish on one site
How to build a bilingual website: translation options, URL structure, hreflang and the language switch, with the choices that fit a business in Miami.
AdvertisingGoogle Ads for small business: how it works and when it fits
How Google Ads works for a small business: the auction, campaign types, location targeting and measurement, and how to tell whether it is the right channel.
StrategyHow to choose a digital marketing agency: a Miami checklist
A Miami checklist for choosing a digital marketing agency: language, scope, account ownership, measurement and the questions to ask before signing.
Local SEOHow to get your business on Google Maps: step by step
Step by step to get a business on Google Maps: create or claim the Google Business Profile, verify it, complete it and keep it up to date.
Local SEOLocal SEO for Miami businesses: how to show up nearby
A local SEO guide for Miami businesses that serve customers in English and Spanish: Google Business Profile, reviews, area pages and measurement.
SEO & AIGenerative engine optimization: how to show up in AI answers
Generative engine optimization (GEO) explained: how AI assistants choose their sources and what to change on a site so the brand is cited in the answers.
StrategySEO vs SEM: the difference and when to use each
What SEO and SEM are, how they differ in cost, speed and durability, and how to decide where to invest first based on goals, budget and timeline.
SEOSEO website redesign checklist: relaunch without losing rankings
A practical SEO website redesign checklist: what to audit before, what to protect during and what to monitor after launch so organic traffic survives.