Blog · TersLab
Notes on digital growth.
Field notes from the lab on websites, SEO, paid media and data. Written by the team that does the work every day.
Latest · SEO & AIGenerative engine optimization: how to show up in AI answers
Generative engine optimization (GEO) explained: how AI assistants choose their sources and what to change on a site so the brand is cited in the answers.
StrategySEO vs SEM: the difference and when to use each
What SEO and SEM are, how they differ in cost, speed and durability, and how to decide where to invest first based on goals, budget and timeline.
SEOSEO website redesign checklist: relaunch without losing rankings
A practical SEO website redesign checklist: what to audit before, what to protect during and what to monitor after launch so organic traffic survives.