We prioritized the key information and grouped supporting details into an easy-to-scan product page.
The Healthy Move
Turn daily wellness into a clear, shoppable ritual.
The Healthy Move brings functional tea blends into an accessible online experience. The storefront had to feel editorial and calm while still helping people understand a specific benefit, choose the right formula and move confidently to purchase.
We shaped that journey in Shopify: from the product architecture and responsive interface to education, conversion moments and an evolving content layer.
ShopifyE-commerce UXResponsive UIProduct systemContent directionConversion toolsSocial integrationLaunch support
The online store design.
A Shopify store that connects the catalog, formula information and the buying journey. Navigation and product pages follow a consistent structure on desktop and mobile.
E-commerce strategy
Three products. A clearer path to purchase.
We organized the three products within a shared Shopify structure, with a clear hierarchy, comparable information and direct purchase actions. Each page answers the questions that matter before adding a product to the cart.
We used the same content order across the collection so customers can compare options without learning a new layout.
We brought product details and purchase actions together to make the move from browsing to cart straightforward.
A Shopify experience designed around the purchase.
We mapped the journey from the first visit to checkout, then turned it into reusable page layouts. The catalog, product information and purchase actions follow a consistent order, with a responsive interface that stays clear on mobile.
the healthy move.Shopify · Demo
- 1Product
- 2Cart
- 3Checkout
- 4Confirmation
AnTEAdote
Your daily ritual, one click away.
Your cart
AnTEAdote
✓Quantity: 1
Everything in one place. Ready for the next step.
Checkout
Contactalex@example.com
DeliveryShipping details complete ✓
Payment method•••• 4242
✓
Order confirmed
From choosing a product to confirmation, in one connected flow.
Behind The Healthy Move
María Julia Stolk
Owner of The Healthy Move and founder of The Brand Therapy. Her work as an entrepreneur connects both projects, each with its own audience and digital experience.
For The Healthy Move, we developed the Shopify store and the Meta Ads communication strategy. We also designed The Brand Therapy’s website.
View The Brand Therapy projectMeta Ads: from creative to conversion.
We developed a communication strategy for The Healthy Move focused on generating sales conversations through WhatsApp. The proposal connected product-specific messaging, feed and story creatives, and geographic targeting in Caracas and other major Venezuelan cities. The ad below is an illustrative example.
Feel good.
Do good.
Do good.
A little ritual.
A moment for you.
A message for each product
We defined three communication angles, with everyday situations and María Julia’s presence as a creative resource.
Creative adapted to the placement
We planned photos, short videos and direct calls to WhatsApp for feed and stories.
A plan for optimization
We defined conversations started, inquiries by product and message response as the signals to refine the creative and communication approach.
Connected deliverables
One storefront, built as a living content system.
Shopify architecture and responsive shopping experience
Catalog, product templates, account, cart and checkout handoff organized into a clear customer journey.
Education modules
Benefits, ingredients and preparation made reusable and easy to scan.
Timely prompts
Pop-up and campaign placements designed to support action without overwhelming the brand.
Launch iteration + social content support
A digital foundation that can keep moving as products, campaigns and the brand conversation evolve.
@shop_thm